The Playbook

Covering all 33 boroughs of London, the D’Rews London Short-Let Property Playbook provides the latest Property Prices, Annual Short-Let Rentals, Short-Let Nightly Rates, Short-Let Occupancy Rates, Short-Let Yields, Annual AST Rental, and AST Yields. Perfect data for all discerning property investors.

Where We’d Invest?

We also highlight Where We’d Invest our money for each borough, culminating with our Top Three locations, for all of London, at the end of the playbook.

What's The Playbook?

The D'Rews London Short-Let Property Playbook (Second Edition) 2020

The Playbook is now available with key updates for the second quarter of 2020, adjusted due to the impact of COVID-19 on London’s property prices.

Costing over £12,000 to originally produce and taking four weeks to research, it’s now updated each quarter for our clients.

The changes we’ve seen since writing the First Edition of The Playbook in January 2020 are astonishing. Suffice to say, we are confident there will be a lot of new property millionaires and multi-millionaires created in the next 12 months or so. Our Top Three Places of Where We’d Invest has completely changed too!

Remember, at the price of £180 (Inc VAT), you’ll receive free quarterley updates to our Playbook for the next 12 months. And, as with all Michael D’Rews’ downloadable documents and reports, if you would like to talk about any aspect of the playbook, simply call our team who will be happy to help.

We certainly believe that you will find this playbook a valuable resource if you are a serious property investor looking to maximise your returns, or even a professional who advises clients on property.

Our aim is simply to create the perfect playbook for serious London property investors.

 

Contents

1. CITY OF LONDON
2. CITY OF WESTMINSTER
3. KENSINGTON AND CHELSEA
4. HAMMERSMITH AND FULHAM
5. WANDSWORTH
6. LAMBETH
7. SOUTHWARK
8. TOWER HAMLETS
9. HACKNEY
10. ISLINGTON
11. CAMDEN
12. BRENT
13. EALING
14. HOUNSLOW
15. RICHMOND UPON THAMES
16. KINGSTON UPON THAMES
17. MERTON
18. SUTTON
19. CROYDON
20. BROMLEY

21. LEWISHAM
22. GREENWICH
23. BEXLEY
24. HAVERING
25. BARKING AND DAGENHAM
26. REDBRIDGE
27. NEWHAM
28. WALTHAM FOREST
29. HARINGEY
30. ENFIELD
31. BARNET
32. HARROW
33. HILLINGDON

34. Our Top 3 Picks for 2020
35. 1st Place
36. 2nd Place
37. 3rd Place
38. Services and Market Intelligence
39. A Final Word

All 33 Boroughs of London

Map of London

For Property Investors

What Insights Will I Receive?

Let's look at an example for

Haringey (29) is an area of stark contrasts with the affluent areas of Highgate, Crouch End, and Muswell Hill to the west and the more urban areas situated to the east of the borough that include Wood Green, and Tottenham Hale. It is this eastern side which attracts the short-let investor. Property is priced at the lower end of the market. Returns on investments are likely to be much healthier, with an 8-9% yield possible, which is around double that of an AST let. Market Intelligence within the Haringey section of the playbook includes datasets for a 2-bed property in Highgate, Muswell Hill, Wood Green, and Tottenham Hale.

  • Property Prices
  • Annual Short-Let Rental (Average)
  • Short-Let Nightly Rate (Average)
  • Short-Let Occupancy Rates
  • Short-Let Yields (Expected)
  • Annual AST Rental (Average)
  • AST Yields (Expected)

See below for actual Market Intelligence and Datasets included in the playbook for Tottenham Hale, Haringey.

Where We’d Invest

We’d put our money into Tottenham Hale. It is a vibrant hub of regeneration. Tottenham Hotspurs’ new stadium is a big driver for this area (this is great for sports/music tourists and fans). It also has some great apartment properties overlooking the River Lea, with 10,000 new properties and 5,000 new jobs opportunities scheduled by 2025. The place is a buzz with growth. Connections are great too as it’s right on the Stansted Express and Victoria Line. You can get into Kings Cross in 20 mins! Potential short-let yields here could provide around 7.7%. The remarkable point when short letting in Tottenham Hale is that you can double yield compared to an AST.

Market Intelligence for in Haringey

You’ll see throughout the playbook similar analysis for a cross section of towns that truly represent each of the 33 boroughs of London.

For example, in Haringey (29), you’ll receive the latest market intelligence for:

  • Highgate
  • Muswell Hill
  • Wood Green
  • Tottenham Hale

In addition, we explain Where We’d Invest and why.

Where Invest

Our clients love the Where We’d Invest feature in the playbook.

We took the view for Haringey (29), based on all our research, that Tottenham Hale was where we’d put our money.

We’ve made similar investment choices throughout the playbook. We reviewed all the data, discussed our favourite places, and then decided Where We’d Invest.

Our clients find this very useful as it draws their attention to new and exciting areas across London that they may have not considered or even heard of before.

Can I Talk To Someone After I've Read The Playbook?

“This playbook cost the firm over £12,000 in fees which included research hours, design work, and writing up the entire report.

Why did we commission it?

Because nothing like this playbook existed before. Our team provide this market intelligence to our clients on a one-to-one basis, but I felt compelled to create a single playbook. Something to really help serious property investors in  the UK and around the world gain a thorough and ongoing grasp (Free updates for 12 months) of what is going on in the short-let property market in London.

It represents amazing value at just £180.00 (Inc VAT) and there’s even more to this offer. Just to make it even easier for you to say yes

If you have any questions, would like data on an area of London not listed in the playbook, or information about a specific size of property (the valuations are based on 2-bedroom properties), simply contact me for a free consultation.

Above all, I hope you find this playbook a useful resource that helps you make potentially better property investment choices in London.

If I can be of further service, please do let me know.”

Yours sincerely,

Michael Andrews
Founder and CEO

For Serious Property Investors

At just £180.00 (Inc VAT), covering all 33 areas of London, The D’Rews London Short-Let Property Playbook was created for discerning property investors (and the professionals who advise them), here in the UK and overseas.

The London property market has seen a signficant shift in recent weeks so learn where the secret little hotspots are today!

If you would like to discuss any aspect of the playbook, simply call our office and myself and the team will be happy to help.